Are your words working against you? As activists, our language choices can be our greatest asset, or our most self-defeating liability. When we’re mindful of who we’re trying to reach, the effectiveness and integrity of our message increases exponentially.
Who was the mother of your milk? The source of milk is no big secret: it comes from cows. But most of us never think about the mothers of 'our' milk.
As a vegan activist should you be for or against animal welfare. What is the difference between animal welfare and animal liberation?
Most people are against factory farming—but what about grass-fed, free-range, humane? Nowhere is animal agriculture more idealized than the rolling green landscape of Ireland. Let’s take a close look at the very best we have to offer and see if the ideals live up to their promise.
It's one thing to watch footage from a slaughterhouse; it's another to watch as it's happening in the moment. Come face to face with the humane myth. This is not far away. It’s right in your own backyard—all over the world.
The debate over halal (حلال) and kosher (כשר) ritual slaughter is a hotbed of religion, politics, corporate greed, systematic abuses, and special interests. Amidst all the controversy, the core question remains: is it possible to end the life of another being in a way that is kind?
The truth about eggs in under 4 minutes. Eggs are an everyday staple for people all around the world. Beyond their polished surfaces and convenient packaging lies the truth of their production. In the harsh light of reality, the everyday is revealed as extreme.
This is the greatest lie ever told. Whispered to us as children. A deception so deeply entrenched in our collective unconscious we buy into it without question. Become complicit in its propagation. This is the lie we tell ourselves. Listen closely. Unlearning isn't easy.
How does the public image of Amazon.com’s humane foie gras supplier compare to the private reality? If Amazon.com lied, can any "humane" claims be trusted?
Take 3 minutes to go behind the scenes at Smithfield Foods, the largest pork producer in the world. See how their public image compares to their private reality. If Smithfield lied, can any "humane" claims be trusted?
This video will forever change you. Death is the one certainty in life. We all hope that when the day comes, it will be quick and painless. We hope this for our loved ones, our pets, and even for the animals we eat. Even though they have to die, we don’t want them to suffer.
"It’s only like that in America". The United States consistently plays the role of scapegoat on the international stage but are European standards for animal treatment and the environmental regulations really any better?
Do fish feel pain? Fish are often relegated to a somewhat sub-animal status. They are hard to relate to and not as emotionally expressive as other animals. But does this mean they don’t feel?
