Are your words working against you? As activists, our language choices can be our greatest asset, or our most self-defeating liability. When we’re mindful of who we’re trying to reach, the effectiveness and integrity of our message increases exponentially.
At the depths of it, the reason most people won’t go vegan is the same reason that vegans can’t understand why most people won’t go vegan. This is a call for accountability and awakening for those of us who believe ourselves to be responsible and aware.
Most people are against factory farming—but what about grass-fed, free-range, humane? Nowhere is animal agriculture more idealized than the rolling green landscape of Ireland. Let’s take a close look at the very best we have to offer and see if the ideals live up to their promise.
What would you do if you found out that everything you’ve been told since you were a child was a lie? A lie powerful enough to manipulate you into taking part in horrific and barbaric acts; to alter your perception so severely that murder appears mundane, and compassion becomes extreme.
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