Are your words working against you? As activists, our language choices can be our greatest asset, or our most self-defeating liability. When we’re mindful of who we’re trying to reach, the effectiveness and integrity of our message increases exponentially.
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At the depths of it, the reason most people won’t go vegan is the same reason that vegans can’t understand why most people won’t go vegan. This is a call for accountability and awakening for those of us who believe ourselves to be responsible and aware.